BURBANK, CA, March 29, 2018 – Patty Hirsch has been named Senior Vice President & General Manager, Warner Bros. Digital Labs (WBDL), it was announced today by Craig Hunegs, President, Warner Bros. Digital Networks and President, Business and Strategy, Warner Bros. Television Group.
In her new role, Hirsch will be responsible for leading the strategic vision and day-to-day management of Warner Bros. Digital Labs, the product and technology team that powers WBDN’s portfolio of digital offerings. Hirsch will also oversee DramaFever, the leading destination for TV shows and movies from Korea and feel-good romantic comedies. Based in New York, Hirsch will report to Jay Levine, Executive Vice President, Warner Bros. Digital Networks.
“I am thrilled that Patty is joining the fast-growing Warner Bros. Digital Networks family,” said Hunegs. “Along with her wealth of knowledge, Patty brings to Warner Bros. Digital Labs a passion for, and commitment to, innovating through technology that will help take this group to new levels of success.”
Hirsch added, "I am unbelievably excited to join Warner Bros. Digital Networks and lead the Digital Labs group. It is a privilege to work with such a talented team to help enhance the existing product offering while furthering plans that will continue to bring Warner Bros closer to the consumer."
Hirsch will work with Seung Bak, current head of Warner Bros. Digital Labs and CEO of DramaFever, on a multi-week transition plan, after which he’ll leave the company to pursue entrepreneurial projects.
Prior to joining WBDN, Hirsch held various positions focused on launching, growing and monetizing multi-platform digital offerings including SVP, Digital for Time Inc. - overseeing more than 25 digital brands - and GM of their Sports Group. Hirsch has also held positions at CBS Interactive, where she was VP & GM Digital Media, responsible for producing, managing and monetizing consumer-facing digital properties and streaming products. An accomplished technology media executive, Hirsch also had stints as VP, Digital Media Services for Muze (now Rovi) and as Vice President, Client Services for Synacor. She also served as Director, Broadband Products at Charter Communications.
Hirsch earned her Bachelor of Science degree from the University of Colorado.
About Warner Bros. Digital Networks (WBDN)
Founded in 2016, Warner Bros. Digital Networks is the fast-paced, growing team responsible for building and operating the Studio’s digital entertainment offerings, producing digital native content and harnessing the power of social media through Machinima. WBDN’s current direct-to-consumer-centric portfolio includes Boomerang (a partnership with Turner), DramaFever, FilmStruck (a partnership with Turner), Machinima, Stage 13, Uninterrupted (a partnership with LeBron James), Ellen Digital Ventures (a partnership with Ellen DeGeneres) and a DC-branded digital service debuting in 2018. Warner Bros. Digital Networks’ premium programming and digital offerings put fans at the center of entertainment, sports, gaming and pop culture, reaching audiences anywhere, across any platform.