Music

The Reason Behind Static Era Records
Music Industry Veteran Jay Reason Launches New Indie Rock Label
Jay Reason, founder of Static Era Records
 

Static Era Records is the brainchild of former rocker-turned-music exec Jay Reason. Its first release is the long-awaited sophomore album from Canadian rockers Sights & Sounds (featuring Andrew Neufeld of Comeback Kid). Out now, No Virtue marks Sights & Sounds’ first new music since their 2013 EP Silver Door, and their first full length since 2009’s Monolith.

“I’ve been friends with Andrew (Neufeld) since the early 2000’s,” says Reason. “I’m a huge fan of his work and so when, earlier in the year, he mentioned that there was new music coming from the band, I knew it would be the perfect fit and start for Static Era Records.”

After Sights & Sounds, Static Era will release another gem that the hardcore/metal music community has been waiting for: the fifth studio album from Maine’s Cruel Hand. “Like Andrew, I've know Chris Linkovich (Cruel Hand vocalist) for years and I knew from the start they were a band I would want to showcase,” Reason continues.

His aim with Static Era Records is three-fold: to release new rock music; to make out of print Punk, Hardcore, and Metal albums available on streaming; and to provide musicians the opportunity to monetize their songs to their fullest potential, enabling them to keep on rockin’.

The label's name pays homage to one of Reason’s favorite punk bands, The Misfits, and their album Static Age. His affinity for rockers comes from being a rocker himself. Reason's first band, Voice of Reason, released music in the late 90’s and early 2000’s on indie labels, Victory Records and Triple Crown Records. His second band, The Distance, released music on the seminal hardcore label, Bridge 9 Records as well as an album, produced by Shep Goodman on Century Media subsidiary, Abacus Records.

In his day, Reason recorded with legendary New York hardcore producer, Don Fury and toured internationally with hardcore giants Madball, Terror and Walls of Jericho. When he wasn't performing, he was working behind the scenes in A&R for Jamey Jasta’s (Hatebreed vocalist) Stillborn Records. That eventually led to Jay Reason joining Sony Music where he worked on the campaigns for Michael Jackson, Miles Davis and Billy Joel.

“Static Era Records is my chance to apply the finest parts of all the lessons I have learned with new artists and projects."

Next up from Static Era Records will be a new project from Brooklyn based post hardcore band, Husbandry. Beyond that, Reason is keeping mum. “We have surprises but until the ink is dry on the contracts, I’m staying tight lipped. One of the most important lessons I have learned from my career in this industry is to never promise anything you can’t deliver.”

Visit Static Era Records website.   Follow Static Era Records on Instagram. Follow Jay Reason on Instagram.

Written by Paul Hutnick

Freelance writer

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