With 35 years of industry experience in over 150 countries, John McDonnell has launched and marketed a number of successful global spirits brands and is highly regarded as a leader in his industry. He earned widespread respect for his service as Chairman of the Distilled Spirits Council of the United States (DISCUS), the national trade association representing America's leading distillers.
John is also known as an effective Guest Speaker for business, academic and other audiences. You can find a video of John’s TEDx talk online.
John began his career at Joseph E. Seagram & Sons, where he spent 18 years in domestic and global sales and marketing. As the company's European V.P. of Sales, he successfully led Seagram's $1.1 billion business in the region.
In January 2005, John joined Patrón as Chief Operating Officer. He led the company's international and duty-free expansion across the globe, helping Patrón become the world's #1 tequila brand in retail value. During John's tenure, Patrón's revenue multiplied dramatically, from $75 million to $600 million. While there, John was actively involved with the company's leadership in environmental responsibility and in Patrón's ongoing contributions to charities.
Now as Managing Director, International for Tito's Handmade Vodka, John has been leading the spectacular global expansion of the brand – growing in just three years from only a few international locations to becoming a truly worldwide brand. Among its charitable involvements, the company actively supports Emancipet which reduces the population of homeless dogs, helping owners who lack the funds to give safe, affordable care to their pets.
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