Sometimes success is genuinely built on honest, hard work - no more so is this apparent than for Americana-pop trio The 27. ‘How to Run’ is the new brooding song from this fantastic band who have been hotly tipped to become the next big thing in the world of guitar pop, and have amassed some influential fans along the way, including none other than Beyonce.
‘How to Run’ is a melancholic brood on the transition from teenager to adult, and trying to “work out who you really are”. In the words of frontman Henry Parker, the difficulty lies in “not knowing what that entails nowadays”, something which is sure to resonate with the band’s audience.
The music video accompanying this track illustrates this sense of bewilderment perfectly, with Parker starring in different scenarios one might expect from any typical rockstar dream - playing guitar, surrounded by beautiful women - but looking totally lost. It’s the perfect rumination on the age-old mantra; “be careful what you wish for.”
With the album rumoured to drop in 2020, it’s time to stick this near-perfect specimen of dreamy guitar-fueled pop on repeat to whet your appetite…
Watch the beguiling video for ‘How to Run’ below!