One of many notable features of Wayne Titus’ book The Entrepreneur’s Guide to Financial Well-Being is how it dispenses, never overtly, with the erroneous belief held by many that entrepreneurs are, essentially, gamblers. No serious professional blindly wagers and puts themselves and family at risk of financial peril on a whim. The vast bulk of entrepreneurs, particularly the successful variety, are more men and women of rare vision – rather than accepting the status quo, they see opportunities for improvement and harbor personal characteristics that encourage them to lead the way.
They cannot, go it alone however. Even the most visionary of entrepreneurs need the experience and guidance only qualified financial management professionals can provide. Titus’ book intends to help entrepreneurs through the often error prone process of determining what sort of financial services professional might best serve the needs of their business and he unpacks the intricacies of what roles different financial service professionals provide and some of the rules they must follow in their relationships with clients.
He does this in less than two hundred pages. Some may find the relative brevity of the book to be a hallmark of the focus Titus brings to his subject but I wouldn’t blame other readers for wondering as they read just how comprehensive this book is. Speaking from the point of view of someone who isn’t involved in the financial services industry or piloting a promising start up, I am nonetheless well aware of the omnipresent role financial legislation plays in our nation’s political discourse. It strains credulity to a certain extent believing you can address the twists and turns of this multi-faceted subject in such a slim volume, but I concede I may be wholly mistaken.
The Entrepreneur’s Guide to Financial Well-Being benefits from Titus’ inclusion of various illustration further reinforcing key points. There is one certain value to the book’s shortness if nothing else – the book and its individual chapters are far from exhaustive reading experiences for busy professionals and Titus structures the book in such a way you can return to it at will, open it to specific subjects relevant to your concerns, and dive back in. It doesn’t demand a reading in linear fashion and this flexibility distinguishes the book.
Titus makes another shrewd decision adding an appendix. These academic touches to the text accentuate its value and contrast with the frequent experiential nature of the book. Those same touches are present throughout the work; examples include references to alternate texts and long-standing Federal law as well a thorough understanding of legal concepts tied to the financial services industry. These additions enhance the book’s overall merits without ever muddling its message for readers.
Wayne Titus’ thoughtful consideration of the book’s subjects marks this it as a serious work. The flaws I find in the work aren’t numerous and, in the end, subjective. The Entrepreneur’s Guide to Financial Well-Being, despite whatever quibbles I have with the work, proves to be an important and thoughtful primer overall – it opens the door for interested readers and steers them in an arguably sounder business direction. Wayne Titus provides an invaluable resource for that reason alone.